We believe in Transparency, Equality and trust, both internally and externally. That’s the way we do business, Always.

Our purpose is to ensure a WIN-WIN situation with all partners, at all times.

Within a short span of time, Sofan Trading has become one of the fastest growing and most trusted and preferred FMCG distributor in Oman. Our deep relationship with the trade, coupled with an experienced team makes Sofan trading the most preferred partner for the retailers. Our commitment is to ensure that we maintain the highest service levels at all times. Our Consumer Agencies Division covers all regions and trade channels across Oman and our presence with the retailers spans across Food & Beverage, Home & Personal care, Household, Stationary and Outdoors segments.